Brand study / three options
Identity
One family. Two jobs.
The marketing site watches the market. The collector app keeps the collection. Each option uses one accent, a shared geometry, and a second mark that is the first mark made private.
01 Brass instrument
Selected. Steel ground, one brass signal. This is the live site and the collector app mark.
- Steel#0c1014
- Panel#1b232b
- Paper#e8eef3
- Brass#d4a24a
- Signal#3cba86
Marketing site
Marketing favicon
Collector app
Collector app icon
The marketing mark is an open sight. The app closes that same sight inside a vault plate, so the product feels private without looking like a different company.
02 Night range
A field instrument. Olive black, one phosphor index. No camo, no neon.
- Field#0c110e
- Panel#1c261e
- Paper#e7efe4
- Phosphor#c6e27a
- Dust#8e9b89
Marketing site
Marketing favicon
Collector app
Collector app icon
The marketing logo is four ticks and a ring. The app crops those ticks into a square bezel, the way a handheld optic is a smaller version of the same glass.
03 Copper ledger
Warmer and quieter. A record of a collection, not a deal ticker.
- Walnut#120e0c
- Panel#241c18
- Paper#f4ece6
- Copper#e08a55
- Tan#e7c7a4
Marketing site
Marketing favicon
Collector app
Collector app icon
The marketing mark is a serial plate. The app is the same plate stamped into a seal, so the vault reads as custody rather than surveillance.